“Online Business Owners”

Who are all fired up about their new Endeavour and nothing can stop them.

Marketing For your Web SiteThey do everything they’ve been told by whom ever they listen to and they also spend a considerably amount of money to get their business going. There’s really nothing wrong with this other than that they are too eager and too motivated to get their business off the ground. Unfortunately most of them will quite after a few months.

Unfortunately this is mostly due to avoidable mistakes.

The third and smallest group are the folks who actually made it. Well, let me define “made it” for a moment. I call a business a success if you can make a profit after you paid all the expenses and I mean all the expenses. Now you can argue if it is worthwhile to put in so much work for not much in return. This is a call that every one of you has to make on your own.

WE purposely left out the group with the guys who are making more money a day than most of us make in a year. First, it is completely unrealistic to assume that you actually will achieve the same results as the “big ones” with the limited resources you have. Second, these guys may have started as a one man show, but today they are a corporation with many employees like every other company doing big business on the internet. And then we opened a real Bis, Esoclicar.com.

List of common mistakes every startup online business should avoid.

Marketing 1. Not Having a Plan.

Set yourself a goal on where you want to be in 12 months after starting your online business. Without a plan, even the simplest plan, your ambitions are poised to fail.

2. Not Having Your Own Web Site.

Get your own domain name and web site. There are many marketers who want you to believe that you can make lots of money without having your own web site. Make a professional staement and get your own domain name and web site.

3. Too Many Activities to Manage.

Pick your affiliate and mlm programs wisely. Most newcomers fail due to the lack of focus. Too many programs will not increase your chances of hitting the jackpot. Focus on the most effective programs and stick with it. You will be rewarded in the long run!

Spending Too Much Money Too Quickly.

Professional Submission Spending your hard earned money on advertising can quickly turn into an addiction.

Meaning that you fall for the myth that the more you spend on advertising the more money you make. Wrong. You could spend all the money in the world on the wrong marketing strategy and still not making a profit. This will happen to you with all the pay-per-click search engines. There’s a reason why Google is skyrocketing at the stock market. There are too many advertisers spending too much money on pay-per-click and are not realizing that the only winner is Google themselves.

The only thing that will stop this behavior is you either run out of money or your credit card is maxed out. My advice, pay-per-click is the last part of a well planned marketing strategy. There are much more effective advertising vehicles available than pay-per-click.

Links exchange with usDon’t SPAM This is single most reason why startup online businesses get in trouble and actually have to close and start all over again. If you have a newsletter or some other information you want to distribute via email. Only use verified email addresses, typically double opt-in email addresses that you collected.

Stay away from any brokers who want to sell you huge lists of emails for pennies. This is the surefire way to get into trouble and out o business. Our advice, slowly grow your email list with verified addresses only. These people actually want to hear from you and are more likely to buy from you. .

Unfortunately I didn’t have this information when I started my online business and I paid for making these mistakes. Don’t do what I did, do what I’m telling you to do. Sounds familiar? Well in this case it is just a recap of my experiences and hopefully you get some use out of this.

Website Promotion, Seo, Marketing & Ranking

Benefits of HTML Validation

You may not bother with html validation or writing simple and clean code when designing your web site. Later you may find your site is slow loading, appears incorrectly in the main browsers and does not rank well for the major search engines.

Now there are sites that still do rank well even though the html code has many errors. This is because most of the current major browsers are still very forgiving of html mistakes, however future browsers will become more html compliant as the Internet advances. Sites that have not bothered with html code validation will then fall by the wayside or take time and money to be corrected.

That's why you should take the necessary steps NOW to make sure that the code on your web site is validated.

What is HTML validation?

This is the process that analyzes an HTML document in comparison to standard HTML rules, identifying errors and non-standard codes. Web pages are rendered using HTML (Hyper Text Markup Language). As with any language there are rules and standards that should be followed. For example the HTML 4.01 Specification (rules and standards) are available at http://www.w3.org/TR/html4/. You can check the html validation of your web page by entering your url at:


1. Web Site Accessibility - validating your html code helps to pinpoint areas of potential blockage that could prevent search engine spiders or visitors from accessing your website. When you run your site through a code validator it may produce many errors that need to be corrected so your pages will render well. ie include text with your 'alt' tags for every < img > tag.

Why should you do this?

• Allows your site to be accessible to a larger audience (vision impaired, motor skill impaired, cognitive impaired)

• Allows your site to be accessed by wider range of devices (hand helds, screen readers, text browsers, search engines)

• Is a requirement for Federal and State Government sites

2. Search Engine Friendly Pages - clean and simple code enables search engines to spider your pages more quickly and completely.

Here's an example:

What's wrong with this code?
< p keyword1 sentence, well written copy, etc.
< p > keyword2 paragraph with more choice content.
This code is missing a '>' The issue is not that the page will necessarily get skipped altogether but that the 'keyword1' sentence looks like part of the tag - like a tag attribute. So the words in the 'keyword1' sentence probably won't be included in the search engines computations, even though the page itself will be indexed.

Once a spider sees a correct tag further along in the page, then it's back on course. So, the keyword2 paragraph would make it.

3. Faster Loading - if your web page contains html errors it will take a longer time for the search engines to spider it, therefore slowing the loading time. If your page doesn't load in under 10 seconds your visitors may click away to your competitors' sites.

4. Less Load on Servers - clean and simple code won't tax your server as much as a site which has complicated code or contain many nested tables. Cascading style sheets (CSS) will greatly reduce the amount of code within your web pages. This will also cut down on the amount of web space and bandwidth used thus saving you money for hosting your site.

5. Easier to Update and Maintain Web Site - with no mistakes in your html code it is easier and faster to make changes to your web pages. For web site designers, this means you will save time and money when maintaining clients' sites.

6. Browser Compatibility - validated code ensures your site is compatible with the current browsers and future browsers. You might say 'well, it looks fine in Internet Explorer, so why bother with any other browsers?' Current browsers will continue to update their rules and future browsers will make sure they are html compliant.

7. Access More Visitors - if you ensure your web pages appear correctly in all the major browsers you will be able to reach a larger audience which then increases the potential of your site to make more sales.

SEO's Relationship With Website Architecture

Search engine optimization for today's search engine robots requires that sites be well-designed and easy-to-navigate. To a great degree, organic search engine optimization is simply an extension of best practices in web page design. SEO's relationship with web design is a natural one. By making sites simple and easily accessible, you are providing the easiest path for the search engine robots to index your site, at the same time that you are creating the optimum experience for your human visitors.

This approach ties well into the notion of long-term search engine marketing success. Rather than trying to 'psych out' the ever-changing search engine algorithms, build pages that have good text and good links. No matter what the search engines are looking for this month or next, they will always reward good content and simple navigation.

Search Engine Robots Search engine robots are automated programs that go out on the World Wide Web and visit web pages. They read the text on a page and click through links in order to travel from page to page. What this really means is that they 'read' or collect information from the source code of each page.

Depending on the search engine, the robots typically pick up the title and meta description. The robots then go on to the body text of the page in the source code. They also pay attention to certain tags such as headings and alt text. Search engine robots have capabilities like first-generation browsers at best: no scripting, no frames, no Flash. When designing, think simple.

Search Engine Friendly Design Creating search engine friendly design is relatively easy. Cut out all the bells and whistles and stick to simple architecture. Search engine robots 'understand' text on the page and hyperlinks, especially text links.

The relationship of SEO and web design makes sense when you start with good design techniques for your visitor. The easier the navigation and the more text on the page, the better it is not only for the visitor but also for the search engine robots.

Obstacles For Indexing Web Pages Search engine robots cannot 'choose' from drop down lists, click a submit button, or follow JavaScript links like a human visitor. In addition, the extra code necessary to script your pages or create those lists can trip-up the search engine robots while they index your web page. The long JavaScript in your source code means the search engine robots must go through all this code to finally reach the text that will appear on your page.

Offload your JavaScript and CSS code for quicker access to your source code by the search engine robots, and faster loading time for your online visitors. Some search engine robots have difficulty with dynamically-generated pages, especially those with URLs that contain long querystrings.

Some search engines, such as Google, index a portion of dynamically generated pages, but not all search engines do. Frames cause problems with indexing and are generally best left out of design for optimum indexing. Web pages built entirely in Flash can present another set of problems for indexing.

Depth Of Directories Search engine robots may have difficulty reaching deeper pages in a website. Aim to keep your most important pages no more than one or two 'clicks' away from your home page. Keep your pages closer to the root instead of in deeply-nested subdirectories.

In this way you will be assured the optimum indexing of your web pages. Just as your website visitor may become lost and frustrated in too many clicks away from your homepage, the robots may also give up after multiple clicks away from the root of your site.

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Solutions And Helpful Techniques

If there are so many problems with indexing, how will you ever make it work?

The use of static pages is the easiest way to ensure you will be indexed by the search engine robots. If you must use dynamically-generated pages, there are techniques you can use to improve the chances of their being indexed. Use your web server's rewrite capabilities to create simple URLs from complex ones.

Use fixed landing pages including real content, which in turn will list the links to your dynamic pages. If you must use querystrings in your page addresses, make them as short as possible, and avoid the use of 'session id' values.

When using Flash to dress up your pages, use a portion of Flash for an important message, but avoid building entire pages using that technology. Make sure that the search engine robots can look at all of the important text content on your pages.

You want your message to get across to your human visitor as well. Give them enough information about your product to interest them in going the next step and purchasing your product.

If you must use frames, be sure to optimize the 'no frames' section of your pages. Robots can't index framed pages, so they rely on the no frames text to understand what your site is about. Include JavaScript code to reload the pages as needed in the search engine results page.

Got imagemaps and mouseover links? Make sure your pages include text links that duplicate those images, and always include a link back to your homepage.

Use a sitemap to present all your web pages to the search engine robots, especially your deeper pages. Make sure you have hyperlink text links on your page, and a sentence or two describing each page listed, using a few of your keyword phrases in the text.

Remember that the search engine robots 'read' the text on your web page. The more that your content is on-topic and includes a reasonable amount of keyword-rich text, the more the search engine robot will 'understand' what the page is about. This information is then taken back to the search engine database to eventually become part of the data you see in the search engine results.

Last of all, it is very important to test your pages for validation. Errors from programming code and malformed html can keep the search engine robots from indexing your web pages. Keep your coding clean.

Check List For Success

• Include plenty of good content in text on your web pages

• Incorporate easy to follow text navigation

• Serve up dynamically generated pages as simply as possible

• Offload JavaScript and other non-text code (style sheets, etc.) to external files

• Add a sitemap for optimum indexing of pages

• Validate your pages using the World Wide Web Consortium's validation tool, or other html validator

On Your Way To Indexed Pages

The best way to assure that your pages will be indexed is to keep them simple. This type of architecture not only helps the search engine robots, but makes it easier for your website visitors to move throughout your site.

Don't forget to provide plenty of good content on your pages. The search engine robots and your visitors will reward you with return visits!

Esoclicar.com has the best and fastest way to get to the top ranking of all Major Search Engines, and it starts here!!!!




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